About Us

Meet the Team

Step into the world of socks and meet the Strideline crew — weaving comfort and style, one stride at a time.

  • 20M+Pairs Sold
  • 4.8★20,000+ Reviews
  • 5Licensed Leagues
  • 1Insanely Comfortable Sock

The Founders

Two Kids, One Sock Company

Strideline co-founders Riley Goodman and Jake Director

Riley Goodman

Co-Founder

Jake Director

Co-Founder

Born on the same day in the same hospital, Jake and Riley had their partnership destiny sealed from their very first step.

The Story

From a Dorm Room to the Big Leagues

Jake and Riley started Strideline from seed while they were still in college, building a hip and highly desirable brand of sports socks. Their determination, hard work and endurance led them to perfect the technology inside the sock — and to the most comfortable sock on Earth™.

With over $100M worth of sales under their belts, the NFL, NFLPA, NCAA, MLS and MLBPA have all put their trust in Strideline's superior comfort, handing over their licensing rights along the way.

Today, custom Strideline socks are worn by some of the biggest companies in the world — Samsung among them — ordering hundreds of thousands of pairs at a time. And it scales all the way down to 30 pairs with your logo for your local sports club.

Design Custom Socks Shop All Socks

The Strideline team at work

Officially Licensed Partner Of

  • NFL
  • NFLPA
  • NCAA
  • MLS
  • MLBPA