About Us
Meet the Team
Step into the world of socks and meet the Strideline crew — weaving comfort and style, one stride at a time.
- 20M+Pairs Sold
- 4.8★20,000+ Reviews
- 5Licensed Leagues
- 1Insanely Comfortable Sock
The Founders
Two Kids, One Sock Company
Riley Goodman
Co-Founder
Jake Director
Co-Founder
Born on the same day in the same hospital, Jake and Riley had their partnership destiny sealed from their very first step.
The Story
From a Dorm Room to the Big Leagues
Jake and Riley started Strideline from seed while they were still in college, building a hip and highly desirable brand of sports socks. Their determination, hard work and endurance led them to perfect the technology inside the sock — and to the most comfortable sock on Earth™.
With over $100M worth of sales under their belts, the NFL, NFLPA, NCAA, MLS and MLBPA have all put their trust in Strideline's superior comfort, handing over their licensing rights along the way.
Today, custom Strideline socks are worn by some of the biggest companies in the world — Samsung among them — ordering hundreds of thousands of pairs at a time. And it scales all the way down to 30 pairs with your logo for your local sports club.
Officially Licensed Partner Of
- NFL
- NFLPA
- NCAA
- MLS
- MLBPA

NFL
NCAA
MLS
US Soccer
MLBPA
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