Hook Holdings + Strideline eCommerce Partnership

Hook Holdings + Strideline eCommerce Partnership

Hook Holdings has been chosen by Strideline to handle all eCommerce services in a strategic move to streamline business operations and accelerate growth. Internationally renowned and vertically-integrated sock company, Strideline, makes “The Most Comfortable Sock on Earth.” In 2021, Strideline completed their first formal capital raise to unlock new opportunities for the business and add unique sourcing capabilities. The company recently entered into a business partnership with its long time advisor, procurement expert and supplier, Thomas Moose, who has joined Strideline as president.

As Strideline enters this new chapter, it will be supported in full by Hook Holdings — a first-of-its-kind holding company that features both a fulfillment company and creative agency. Hook Logistics is the end-to-end 3PL handling all e-commerce and retail fulfillment for Strideline, while Diamond Hook is the agency of record running the gamut of Strideline’s marketing efforts.

To read the full press release, click here.

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