Our most recent collection available on the website is called The Satsop Project featuring Nate Robinson. This collection is composed of three brand new styles including the Aqua Purple, Neon Energy, and Silver Silo.
All three pairs feature a never-done-before stitching pattern and new colorways inspired by nuclear energy. These socks are slightly different from our other styles as they have a multicolored speckle stitch down the back of the achilles area.
Now let's get into the behind the scenes stuff of how this all went down.
It was great working on this collection with long time friend of the brand Nate Robinson. Nate was one of the first major athletes to purchase a pair of Strideline Socks way before we were even called Strideline. He stopped by a local sneaker boutique in Seattle and almost bought every pair they had in stock.
When we first approached Nate about the this collection, all he had to say was "when and where". Nate has always been all about pushing the envelope and developing new products which is why we knew he'd be perfect for this project.
The inspiration for this collection initially came from bright "sunset like" colorways and ended up turning into another vision once we started exploring abandoned areas for our photoshoots. After watching Vice's show "Abanonded" which is part of their Land series, we found the spot.
We'd sit at the office for hours watching different documentaries about Satsop and taking pictures of the different spots we wanted to shoot in. One of our fears going into this shoot was not knowing what it would be like when we got there, so we made sure to gather as much info as possible before making the three hour trip.
The location was in Elma, WA and it was an old abandoned nuclear energy plant that started construction in 1977. The two nuclear power plants were called WNP-3 and WNP-5. Due to construction issues and under funding, the project was never completed. The plant was 75% complete in 1983 before the money ran out and work was abandoned. Eventually the site was handed over to a public corporation and became the Satsop Development Park.
After reaching out to the people in charge of the plant, we were granted access to the area and shot the project in the middle of December. By the way, this was by far one of the coldest shoots to date. I believe the temperature was around 25 degrees fahrenheit that day and kept dropping into the night.
Another major obstacle we ran into was the amount of stairs (no elevators) leading to the inside of the silos. Our largest prop was a time capsule that Kirk (designer) and his dad had built from scratch. We wanted it to sit in the middle of the silo as the "presenter" of the socks. This thing weighed 300 lbs and had to be carried up six flights of stairs. At the end of the shoot we were so exhausted that we just threw it off the top of the silo after clearing out all the cars. I've got to admit, that was a great way to end the day. Just breaking something massive and calling it a wrap.
We were in Elma from about 10 AM to 7 PM that day with the entire team gathering some of our best content. We had to get as many people as possible since we had a ton of heavy props, a drone operator, three camera men, and a set amount of time.
The best part about this place was when we got there was they told us the new Transformers movie just shot there two weeks ago. They shot a 30 second scene and it took them two weeks. We were trying to shoot an entire campaign and miraculously got it done in about nine hours.
Everyone was so focused on getting this shoot done that we forgot to eat that day also. Don't worry though, we ordered an insane amount of food once it was all over.
You can see the full three minute video below. Big thanks to everyone that was out there with us. Especially the staff at Satsop for letting us use their facility that day.